What is a major difference between collectivist and individualist cultures?

The major difference between collectivist and individualist cultures lies in the emphasis placed on group versus individual priorities. Collectivist cultures are characterized by a strong focus on group goals, collective well-being, and social harmony. In these cultures, individuals often define their identity in relation to the groups they belong to, such as family, community, or social networks. The motivations and actions of individuals in collectivist cultures are typically directed toward promoting group cohesiveness and supporting the needs of the community.

In contrast, individualist cultures emphasize personal autonomy, independence, and self-expression. People in these cultures are more likely to prioritize their personal goals over group objectives, often valuing individual rights and freedom of choice.

Understanding this distinction helps to clarify how different cultures approach social interactions, goal-setting, and relationship dynamics, reflecting broader societal values regarding self and community.